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Qaxum.com·Nigeria·Product Design & Engineering

Full SaaS rebrand and rebuild — now selling into 3 markets

Demo-to-close rate after rebrand
3 marketsActively selling into post-launch
18 daysFull rebrand delivered end-to-end
Full SaaS rebrand and rebuild — now selling into 3 markets

The challenge

Qaxum had a working product that looked and felt like an internal tool. The UI was inconsistent, the brand communicated nothing, and the product was losing deals to competitors with inferior functionality but better presentation. They needed a partner who could fix both the product and the perception.

Screenshot of Qaxum's old version

What we did

We took ownership of the full rebrand — visual identity, product UI, and positioning — and rebuilt the frontend to match. The result was a product that finally looked as capable as it was. We handed back a SaaS platform ready for international buyers.

Preview

Preview

Screenshot of Qaxum's new version

The results

Demo-to-close rate after rebrand
3 marketsActively selling into post-launch
18 daysFull rebrand delivered end-to-end
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