Qaxum.com·Nigeria·Product Design & Engineering
Full SaaS rebrand and rebuild — now selling into 3 markets
2×Demo-to-close rate after rebrand
3 marketsActively selling into post-launch
18 daysFull rebrand delivered end-to-end

The challenge
Qaxum had a working product that looked and felt like an internal tool. The UI was inconsistent, the brand communicated nothing, and the product was losing deals to competitors with inferior functionality but better presentation. They needed a partner who could fix both the product and the perception.

What we did
We took ownership of the full rebrand — visual identity, product UI, and positioning — and rebuilt the frontend to match. The result was a product that finally looked as capable as it was. We handed back a SaaS platform ready for international buyers.
Preview

The results
2×Demo-to-close rate after rebrand
3 marketsActively selling into post-launch
18 daysFull rebrand delivered end-to-end